psst… this page is more interesting though…
portfolio
Audience-Centric Information Architecture,
March 2025
Built and defined a set of use cases to grow the number of 3rd-party
developers using Square APIs to empower restaurants and bars.
Developer Seed Data, January 2025
Built a new way for Developers to quickly test and experiment with
the Square Developer platform with an AI-created test data set.
API Logs Cost Savings, November 2024
Reduced the max storage an API log could take on our server,
reducing total costs by 90% ($750k/yr)
Test Merchants, 2021 - 2024
Built a testing experience within production, allowing 3rd-party
developers an easy way to build their applications for Sellers with
confidence and ease.
Interactive Documentation, January 2023
Built a way for Developers to easily experiment with the Web
Payments SDK natively in our documentation.
API Explorer Improvements, July 2022
Launched large quality of life changes to our API Explorer, making
it our most loved Developer product.
API and Webhook Logs, February 2022
Built new tools for 3rd-party developers to easily debug and
monitor their applications.
Delighted Integration, November 2021
Integrated feedback collection on all developer resources and
pages, including our documentation, API Explorer, and more.
joidavi
Sold the Company, January 2021
With shrinking margins due to higher shipping costs to Canada,
I sold the company to the two people I hired on.
Peak sales, November - December 2020
Black Friday, Cyber Monday, and holidays drove sales 30%.
First Sales, August 2020
Launched in early August to warm reception to the followers we
had built and claimed via native posting + ads
Prototypes, July 2020
Prototyped a number of journals and boxes, interviewed potential
customers, and iterated
Hired Heads of Marketing and Social, April 2020
Brought on 2 people to gain social media traction to drive sales
Front door Website, March 2020
With no product in market, I spent a few bucks on a Facebook ad
to a website with an email collection and text of “If you want a
journal that helps you find joy in your life, drop your email and get
25% off your first order.” This validated the market gap for this
product and secured our first batch of customers.
Founded Joidavi, March 2020
A physical journal company, focused on guiding users, through
science, to find daily happiness in their life.
Fixathon Tool (an internal tool), 2019 - 2021
Built the most popular internal tool for Meta engineers to find,
prioritize, and measure impact of their tech debt tasks. $130M+
saved in gCPU usage, with 80% of total eng using the tool.
Hiring for Fixathon Tool (an internal tool), Dec 2019
Built a team of volunteer engineers, designers, data analysts,
product managers, and operatorsto build the proof of concept for
the Fixathon tool.
A/B Testing Pages and Profile, 2019 - 2021
Led a team of triage specialists to dogfood all instances of
Facebook’s Pages and Profiles, across the majority of devices.
Led to a 3x increase in signal collection.
Engineering Owner Bot , Nov 2019
Created a bot to automatically assign bugs to the correct owner,
based on expertise, availability, and oncall. This saved 3min/task
compared to doing this manually.
Quality Definition for Pages and Profile, Sept 2019
Led an initiative to define the end-to-end quality standard of
the Pages and Profile products at Facebook.